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Brand Identity

The Poke

The Poke

Bold food-brand identity built for packaging, social, and retail energy.

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Overview

Bold food-brand identity built for packaging, social, and retail energy.

Role
Brand Designer
Tools
Brand Identity, Packaging
Deliverables
Branding
Problem

The Poke needed to compete in a loud food market, but the brand lacked a strong visual hook for packaging and social content.

Solution

We created a bold, playful identity system optimized for packaging and feed-ready creative — so the brand feels appetizing, recognizable, and shareable.

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Lastpoints

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Lastpoints